Building Your Future in Self-Employment This comprehensive workbook covers all aspects of the small business start-up process, from evaluating the feasibility of self-employment through establishing operations. It can be used by individuals as a user-friendly, self-directed workbook or by organizations as the textbook in entrepreneurial training programs. Based on sixteen years of experience in small business ownership, entrepreneurial training and counseling, this workbook is designed for individuals considering self-employment, including dislocated workers, women, minorities and individuals with disabilities. It provides practical, easy-to-follow and interesting information on the following topics: PART I: Evaluating the Feasibility of Self-Employment The Advantages and Disadvantages of Self-Employment Common Causes of Business Failure and How to Avoid Them The Legalities of Starting a Business Evaluating Feasibility: Self-Assessment Evaluating Feasibility: The Business Idea Evaluating Feasibility: Financial Considerations Market Research: Understanding Your Customers and Competitors SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats Part II: Business Planning and Business Operations Developing Your Business Plan Developing Your Marketing Plan Choosing an Appropriate Location Developing Your Financial Information Managing Your Risk: Small Business Insurance Selecting a Legal Structure Planning and Reporting Taxes "I was devastated when I lost my job after 18 years. This workbook helped me to plan a new career in self-employment from the ground up. I recommend it to anyone seriously interested in small business ownership." Tony Trinka, T's Fabulous Feasts Charleston, South Carolina